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Havas Chicago Rocks Out for the Big Game with Kmart

Havas Worldwide, 7 months ago

Dax Martinez-Vargas directs trio of spots through m ss ing p eces

Havas Chicago Rocks Out for the Big Game with Kmart

After being named Creative, Media and Digital AOR for Kmart, Havas Chicago debuted its first Kmart TV spot entitled 'Floating Present' during last year’s crucial Q4/Holiday retail season. Now the agency has rolled out its first content of this year to support the brand’s focus on re-energizing Kmart and making shopping fun again. The spots are running on TV (cable, network, syndication), digital and Kmart's YouTube channel. Renowned comedic director Dax Martinez-Vargas directed the trio of spots.

'Sleep Like a Dog,' currently running to promote Kmart’s Home Sale and bedding deals, humorously depicts a scene pet-lovers are all too familiar with: snuggling in bed with their dog…and experiencing an unexpected surprise. 

​'Ballad,' is a campy Valentine’s Day spot featuring a hair metal band serenading a woman shopping at Kmart for gifts. The takeaway: #LoveRocks when you shop @Kmart. 

Creative Agency

Chief Creative Officer: Jason Peterson

Creative Director: Carlos Fernandez

Copywriter: Bob Howe

Art Director: Andrea Keelble

Executive Creative Director: Drew Donatelle

Group Account Director: Chrissy Bouyea

Head of Content Production: Dave Evans

Creative Agency: Havas Worldwide Chicago

Account Executive: Joe Hwalek

Project Manager: (Sr.) Otto Linwood III

Senior Business Manager: Ellen Kuratnik

Associate Creative Director: Addhemar Sierralta

Integrated Producer: Catherine Hudon

Music and Sound

Composer: Dax Martinez

Sound Engineer: Todd Beee


Edit Company: Whitehouse Post

Editor: Brian Gannon: Aftermath and Sleep Like a Dog / Dan Zabinski: Ballad

Executive Producer: Kristen Branstetter

Producer: Lauren Connolly

Post Production / VFX

Colourist: Fred Keller @ Filmworkers

Production Company

Director: Dax Martinez

DOP: Michael Pescasio

Executive Producer: Brian Latt

Head of Production: Dave Saltzman

Line Producer: Brooke Gaston Herstein

Production Company: m ss ing p eces

Category: Retail and restaurants , Retail stores

Genre: Comedy