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Creative

Havas Chicago Brings Power and Innovation to Life in Moen's New Ads

Agency evokes emotion and provokes thought with new campaign for the US faucet brand

Havas Chicago Brings Power and Innovation to Life in Moen's New Ads

Havas Chicago has launched a new campaign for faucet leader Moen, bringing the brand's innovations to life through five compelling narratives designed to evoke emotion and provoke thought.

In the first spot, 'Power Clean, Inspired by Force,' visuals of a rumbling storm, a fire hose spigot, a powerful hammer and a focused female boxer demonstrate the incredible water pressure force behind Moen’s Power Clean technology for faucets. 'Magnetix, Inspired by Attraction' incorporates the personal with the practical, as viewers watch people come together and flowers turn toward the sun. It illustrates the strong pull of magnets that allow Moen’s Magnetix handheld shower heads to easily release and snap back into the base. Three additional spots for three other Moen innovations will follow in 2018.

“We took a fresh creative approach by bringing drama and passion to a category known for speaking to audiences about lifestyle,” said Jason Peterson, Chairman and Chief Creative Officer of Havas Creative, U.S. “Moen’s innovations are strong but underappreciated. We created a bold, visual language to highlight the products and did so in ways to further modernize the brand and its emotional appeal.”

Advertiser

Advertiser: Moen

Creative Agency

Senior Copywriter: Bob Howe

Senior Business Manager: Sylvia Sanchez

Senior Art Director: Maxwell Billings

Managing Director: Amy Merchant

Head of Production: Dave Evans

Group Creative Director: Jon Eckman, John Nussbaum

Executive Producer: Brigette Whisnant

Executive Creative Director: Paul Hirsch

Chief Creative Officer: Jason Peterson

Business Director : Bonnie Hamilton

Account Executive: Melissa Gildner

Account Director: Marissa Jaeckel

Creative Agency: Havas Chicago

Music and Sound

Executive Producer: Kristin Angeletti

Audio Post Production: Dave Gerbosi / Another Country

Offline

Editor: Josh Bodnar

Edit Company: Whitehouse Post

Post Production / VFX

Producer: Lauren Connolly

Colourist: Maria Carretero

Production Company

Production Company: MJZ

Line Producer: Christian Luedke

Executive Producer: Emma Wilcockson

Director: Irv Blitz

Category: Bathroom , Home appliances

Genre: Dialogue , Scenic