• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Hatch London Launches DW Sports Campaign with Fast-Paced Spot

Agency teams with Electric Glue to build multi-layered commercial campaign

Hatch London Launches DW Sports Campaign with Fast-Paced Spot

Building on the high profile launch of DW Fitness First's extensive commercial partnership with Sky in the Summer, Hatch London has created their first commercial kick towards their successful retail business, DW Sports.

Set in their flagship Derby Pride Park store, Hatch expanded on their revamped slick and stylish interior creating LED light installations, mimicking a fashion catwalk bringing DW’s latest big brand trends to life.

Shot on an Alexa mini, using innovative lighting techniques and cut to a high energy track, this fast-paced 30 second commercial edit reveals DW’s training, apparel, football and gate analysis areas in-store.

Hatch worked closely with Electric Glue, DW's innovative strategic planning and buying agency, to help build a multi-layered commercial campaign. The campaign launches as a nationwide 30 second commercial, and then targets specific store regions via Sky Adsmart. Additional retail sponsorship idents have also been created to support major sporting brands in-store.

Mark Gibson, Managing Director of Hatch commented: "We're delighted to be working so closely with DW, Electric Glue and Sky to bring this exciting new retail proposition to market in the lead up to Christmas. With over 90 retail stores and 120 gyms, DW are at the forefront of fitness, lifestyle and fashion, and we look forward to building on the partnership across 2018."

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Director: Mark Harrison

Managing Director: Mark Gibson

Head of Production: Rebecca Hunnybun

Client

Advertiser: DW Fitness First

Account Director: Lee Pinnington

Category: Gyms , Sports and Leisure

Genre: Fashion & Beauty , Music & Sound Design