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Creative
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Harvey Nichols Launches Emergency Services Radio Campaign

adam&eveDDB, 2 weeks ago

The comical new campaign celebrates the launch of the brand's new Beauty Lounge

Harvey Nichols Launches Emergency Services Radio Campaign

Harvey Nichols’ new Beauty Lounge is now open but there's a problem... The services on offer are so damn good you will literally leave Knightsbridge unrecognisable.


To celebrate the launch of Harvey Nichols’ new Beauty Lounge in Knightsbridge, adam&eveDDB have created a hilarious radio campaign, ‘Emergency Services’, in the brand’s signature fearlessly stylish way.


Each spot starts off with a desperate call to report an emergency. As each caller goes on to describe the suspected criminals, it soon becomes obvious that all is not what it seems… the supposed perpetrators are in fact loved ones well known to our callers who are simply now unrecognisable after a trip to the Beauty Lounge.


Click here to listen to the first spot, entitled 'Car'


Click here to listen to the second spot, entitled 'Wardrobe' 


Click here to listen to the third spot, entitled 'Gatecrasher' 

Advertiser

Advertiser: Harvey Nichols

Creative Agency

Account Manager: Katie Gough

Chief Creative Officer: Ben Priest

Planner: Enni-Kukka Tuomala

Account Director: Britt Lippett

Producer: Kreepa Laxman

Managing Partner: Paul Billingsley

Executive Creative Directors: Ben Tollett, Richard Brim

Creatives: Jessica Morris, Chloe Pope, Emmanuel Saint M Leux, Simon Pearse

Media Agency

Media Agency: Zenith Optimedia

Music and Sound

Sound Engineer: Sam Ashwell

Audio Post Production: 750MPH

Genre: PR