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Creative

Harrowing Safe at Home Print Ads Show How Not All Scars Are Physical

The Joe Torre Safe at Home Foundation launches latest campaign from pro-bono agency gyro New York

Harrowing Safe at Home Print Ads Show How Not All Scars Are Physical

gyro New York is the pro-bono agency for The Joe Torre Safe at Home Foundation. Founded in 2002 by Major League Baseball Hall of Fame Manager Joe Torre and his wife Ali, Safe At Home’s mission is to provide education to end the cycle of domestic violence and save lives.

To amplify its important mission and message, this year Safe At Home debuted its largest awareness campaign to date and its first in nearly 12 years. These are the first print ads. An “End the Cycle” TV ad ran earlier this year on CBS, A&E and additional top networks.


Advertiser

Advertiser: Joe Torre Safe at Home Foundation

Creative Agency

Illustrator: Ricardo Salamanca

Executive Creative Director: Kash Sree, Vito Zarrillo

Creative Director: Marco Walls

Creative Agency: gyro New York

Copywriter: Colin Quinn

Art Director: Alex Sprouse, Marco Walls

Category: Corporate and social , Social

Genre: Print