Harrowing Safe at Home Print Ads Show How Not All Scars Are Physical
gyro New York is the pro-bono agency for The Joe Torre Safe at Home Foundation. Founded in 2002 by Major League Baseball Hall of Fame Manager Joe Torre and his wife Ali, Safe At Home’s mission is to provide education to end the cycle of domestic violence and save lives.
To amplify its important mission and message, this year Safe At Home debuted its largest awareness campaign to date and its first in nearly 12 years. These are the first print ads. An “End the Cycle” TV ad ran earlier this year on CBS, A&E and additional top networks.
Advertiser: Joe Torre Safe at Home Foundation
Creative Agency: gyro New York
Copywriter: Colin Quinn
Art Director: Alex Sprouse, Marco Walls
Executive Creative Director: Kash Sree, Vito Zarrillo
Illustrator: Ricardo Salamanca
Category: Corporate and social , Social