Happiness Saigon Challenges Young Creatives to 'Sell the Unsellable'
On May 22nd, Portfolio Night - the world’s largest advertising portfolio review - will be held for the very first time in Vietnam. The event is where aspiring young copywriters, art directors, and designers can meet up with their creative idols in a 1-on-1 review session, in which they can receive constructive feedback and advices from the industry’s veterans.
As the host of this important event, Happiness Saigon wants to welcome as many young talents as possible. The agency recognises, however, that some fresh graduates might not have enough time nor experience to build up an impressive portfolio in time for the event. Hence, Happiness has launched ‘Sell the Unsellable’, a creative challenge for all creative newcomers to give everyone a fair chance to showcase their creativity.
The idea is simple. Happiness Saigon has come up with four blank poster templates, featuring four unbranded items that are no longer relevant in the digital era: a landline phone, a floppy disk, a radio, and a cassette. The task for all future creatives is to add their own creative twist onto the blank template, and then present their poster to Saigon’s biggest creative masterminds on May 22nd at the event. The best idea creator of the night will win a trip to attend the Portfolio Night All-stars event in New York City this August, and possibly a job at one of the best agencies in town.
The campaign was officially launched on April 29th, with announcement posts appearing on Happiness Saigon’s Facebook page and the industry’s most popular fan pages like Advertising Vietnam, Agency Life, Ad Job, and Vietcetera. The innovative mechanism instantly provoked massive interest amongst the target audience. The campaign’s website has been welcoming more than 3000 visits and still counting.
More detailed information about the event and its registrative mechanism can be found at saigonportfolionight.com or follow Happiness Saigon’s Facebook page for latest updates on the campaign and the event.
