Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

  • 731

Habitant Brings Fashion to Luis Barragán’s ‘La Cuadra San Cristobal’ for New Nine West Campaign

Habitant, 6 months, 4 weeks ago

Mexico-based production company simultaneously co-ordinates four crews in challenging shoot for the fashion brand

Habitant Brings Fashion to Luis Barragán’s ‘La Cuadra San Cristobal’ for New Nine West Campaign

Habitant recently brought their expertise to Nine West’s Spring 2016 campaign, ‘Into the Sun’. Inspired by Mexico’s rich creative heritage, the fashion retailer chose one of the country’s most iconic pieces of modern architecture - Luis Barragán’s ‘La Cuadra San Cristobal’ - as the backdrop to this season’s campaign. 

Paulina Cubero, Habitant’s Executive Producer says: “We thought that La Cuadra San Cristobal, with its innovative and colourful aesthetic, would perfectly complement the vibrant and eclectic spirit of Nine West’s Spring offering. This location carries immense cultural significance so it was an absolute pleasure to bring together our national heritage with Nine West’s high quality pieces.”

Nine West relied on Habitant’s experience and thorough knowledge of Mexico City to orchestrate the shoot. The complex logistics presented new challenges for the production company as they had four different crews working simultaneously on one site. These comprised of separate teams in charge of the main campaign, social media, lifestyle material, and the production shoot. To make matters even more complicated, a first video unit was also on location and a second unit roaming the streets of Mexico City.

Cubero elaborates: “We were managing a crew of ninety people in total so coordination was crucial. Everything was finely tuned to allow all the different units to operate in the same space without getting in the way of each other whilst making sure that the models were in the right area at the right time. Thankfully, our hard work paid off and the results are spectacular!”

Creative Agency

Producer: Helaina Buzzeo

Creative Agency: Select NY

Executive Creative Directors: Olivier Rose Van Doorne, Cédric Murac

Production Company

Executive Producer: Paulina Cubero / Alvaro Mayorga

Production Company: Habitant Productions

Production Service

Producer: Paulina Cubero / Alvaro Mayorga

Production Service Company: Habitant

Category: Clothing/fashion , Shoes

Genre: Fashion & Beauty , Photography