gyro UK Wins B2B Brief from Agriculture Company Syngenta

gyro UK’s Manchester office has been appointed by Syngenta to support the launch of its next-generation fungicide molecule in key countries.

The agency will deliver a three-year plan, which will include defining target audiences and the customer sales journey, delivering communications and media planning, and identifying content and messaging requirements.

B2B International, the global B2B specialist insight and research agency which gyro’s parent company, Denstu Aegis Network, acquired in 2018, will support gyro at the research stage of the project.

Belinda Blatter-Scherer, branding lead, global branding and customer insights at Syngenta, said: “We were impressed with gyro’s strategic approach and are confident that they will be able to navigate the market and develop an effective go-to-market plan. It’s really important that we get under the skin of our audiences in each of the markets, as the agriculture sector operates very differently in different regions.”

This novel fungicide has been developed by Syngenta as part of their mission to deliver outstanding technologies for the future of sustainable agriculture around the world. Due to its unique molecular structure, it delivers effective long lasting control against a broad range of diseases across multiple crops.

Syngenta is a world-leading agriculture company, employing 28,000 people in more than 90 countries.

Steve McCarron, managing director, gyro UK, Manchester, said: “The brief plays to our strengths as a full-service B2B specialist and we’re looking forward to applying our strategic rigour to understanding Syngenta’s markets and audiences and developing a plan that will deliver success. We’re delighted that Syngenta’s global marketing team have chosen gyro UK to support this important launch.”