gyro Portrays People as Numbers in First Work for Insperity

gyro last month unveiled its first work for HR and business performance solutions provider, Insperity, since being appointed earlier this year.

Today, the brand has released a 60-second extended digital version of 'Muffin' which was created in partnership with gyro Chicago/Denver. The spot features a day in the life of typical employees going about their workday, with one disruptive exception: they are portrayed as anthropomorphic numbers. This metaphor brings to life the challenges businesses face when people are treated like numbers.

The spot is part of Insperity’s 'Not Just Numbers' campaign which consists of two 30-second TV spots aimed at highlighting the human element of work and business that is often overlooked in today’s high-pressured, productivity-focused economy. A second spot, “Architect,” carries similar themes surrounding the difficulties of running your own business. 30-second versions of both spots are currently running on the Golf Channel.