gyro Named 2019 Global B2B Agency of the Year
gyro has been named 2019 Global B2B Agency of the Year by the Association of National Advertisers (ANA). The ANA presented the award to gyro at the B2 Awards ceremony on May 29th in Chicago during the annual Masters of B2B Marketing Conference. This marks the fifth time in the past six years that gyro has received the prestigious honor.
In total, eight gyro offices across four countries won 30 B2 awards on behalf of the following 12 clients: EmblemHealth, Grant Thornton, Hiscox, HP, Knauf Insulation, Make-A-Wish Foundation, Midmark Corporation, Neste MY Renewable Diesel, Sentry, Square, USG and Viega.
gyro won several awards across a broad range of categories. First-place campaigns are listed below:
Product/Company Launch
“Clear the Air,” Neste MY Renewable Diesel, gyro Chicago/Denver
Integrated Communications Program, Over $1 Million
“Square and Fair,” Square, gyro London
Corporate Communications or Pro Bono Campaign
“Hope Is Medicine,” Make-A-Wish Foundation, gyro Chicago/Denver
Direct Mail, Flat or Dimensional
“Clear the Air,” Neste MY Renewable Diesel, gyro Chicago/Denver
Broadcast Media, Online, Radio, Lead Generation, Single/Campaign
“Square and Fair,” Square, gyro London
Half-Page or Full Page, Campaign
“We Believe Health Care,” EmblemHealth, gyro New York
Spread or Larger, Single or Campaign, Series
“Square and Fair,” Square, gyro London
Broadcast Advertising (TV, Cable, Radio)
“It’s not Status Quo. It’s Status Go.” Grant Thornton, gyro Chicago/Denver
Sponsorship Campaign or Program (Sports, Charity, or Business)
“Hope Is Medicine,” Make-A-Wish Foundation, gyro Chicago/Denver
Posters, Photography, Illustrations
“Knauf Employee Photographs,” Knauf Insulation, gyro Cincinnati
Agency Promotion
“The T-shirts of Experience,” woolley pau gyro
Large Agency of the Year (revenue of $25 million or more)
Christoph Becker, gyro global CEO + CCO, said: “We are truly honoured to be named Agency of the Year by ANA not just once, but five times over the course of our 10-year run. These awards are a reflection of our obsessive focus to transform, together with our clients, the global B2B landscape we love. We are proud to share this recognition with them since it serves as further proof that close collaboration and humanly relevant ideas win.”
Bill Tucker, ANA group EVP, said: “This year’s B2 Awards entries were grounded in results and business impact, but also uncovered tremendous creativity in both the top and general categories. Insights, nuanced branding, and, increasingly, brand purpose were at the core of many efforts. Led by jury chair John Harmeling, CMO at Grant Thornton, a jury panel of both client-side and agency marketers from numerous disciplines ultimately selected gyro as the Large Agency of the Year. The decision was based on the agency’s creative excellence and ability to drive business results for their clients. Their award is a testament to their success and driving the B2B category forward. We are delighted for gyro as they celebrate this well-earned honour.”
The ANA B2 Awards recognise the top-performing business-to-business marketers, large or small, with a unique focus on driving demonstrable business results. In 2019, there were 32 categories that have evolved to reflect the growing role of B2B marketing and the rapid changes in the industry.
For the full list of awards, please visit the B2 Awards website.
