Guy Ritchie Directs Jose Mourinho's Rousing Rooftop Speech for Heineken
Heineken has launched its latest spot, 'The Speech', directed by Guy Ritchie and featuring Manchester United manager Jose Mourinho.
In the 2-minute short, Jose Mourinho, delivers an inspiring address to fans across the globe, urging them to prepare for match night, regardless of what time zone and part of the world they are in.
The new campaign was created by Publicis Italia and marks the 11th year of Heineken's sponsorship of the tournament. The campaign will include global and regional variations of the film to suit different fan viewing behaviour around the world.
Grand Central's Raja Sehgal created the sound design for the spot. He commented: "An outstanding performance by Jose Mourinho drove the sound brief, with the key consideration being that the speech was delivered with absolute clarity to captivate and surprise the audience. Working with the cleanest takes, background fan noise was removed to isolate the speech before select moments of reverb and echo were added highlighting certain words.
“The sound design deliberately starts smaller than the picture would suggest to allow a build as Jose’s performance develops, creating an over-the-top climax before an unexpected comedy moment of the dog’s whimper along with the squeak of Jose’s slippers. The music track is dynamically edited to enhance the delivery and sound to create a bold, exciting spot."
Account Manager: Fabiola Miccone
Copywriter: Giovanna Favoroso
Art Director: Alice Teruzzi
Executive Creative Director: Cristiana Boccassini
Head of TV / Production: Silvia Cattaneo
Group Account Director: David Pagnoni
Creative Agency: Publicis Italy
Executive Creative Directors: Luca Cinquepalmi, Marco Venturelli
Worldwide Chief Creative Officer: Bruno Bertelli
Music and Sound
Sound Design: Raja Sehgal
Audio Post Production: Grand Central Recording Studio London
Editor: Leo King
Edit Company: Stitch editing
Post Production / VFX
VFX Supervisor: Rod Norman
Producer: Phil Whalley
Post Production House: MPC London
CG Supervisor: Carsten Keller
Production Manager: Lara Baldwin
Production Company: Independent/Reset
Producers: Adam Saward
Director: Guy Ritchie
Executive Producer: Dave Morrison/Jani Guest
DOP: John Lynch
Category: Alcoholic drinks , Beers
Genre: Comedy , Scenic , Visual VFX