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Creative

Guinness' 'Compton Cowboys' Campaign Challenges Stereotypes to Enrich All of Our Lives

The new campaign which is part of the drinks makers' 'Made Of More' Series' captures the essence of defying personal circumstances and features real-life cowboys

Guinness' 'Compton Cowboys' Campaign Challenges Stereotypes to Enrich All of Our Lives

The release of a new Guinness advert, portraying the story of ‘The Compton Cowboys’, which will air for the first time in the UK today. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around them.






The Compton Cowboys’ tells the story of an extraordinary group of men living in Compton, LA. By following their true passion and caring for horses, they have made an unusual yet brave choice to take a different path to that of the gang life that dominated the environment in which they grew up. The new campaign captures the essence of defying personal circumstances and features real-life cowboys, including the main protagonist Keenan Abercrombie, who was born and raised in Compton               


Creative Agency

Social and Digital Producer: Jamie Webber

Social Creative: Julia Merino, Scarlett Montanero

Planner: David Edwards, Lisa Stoney (Agency)

Media Planner: Dina Rogozhina

Executive Creative Director: Alex Grieve and Adrian Rossi

Creative Directors: Steve Jones, Martin Loraine

Creative Agency: AMV BBDO

Copywriter: Martin Loraine

Art Director: Steve Jones

Agency Production: Anita Sasdy, Frankie Burwell-Wright

Account Manager: Michael Pring, Tessa Brisbane, Sam Ayre, Luke Hickey

Media Agency

Media Agency: Carat

Music and Sound

Audio Post Production: The Mill

Offline

Editor: Kyle Valenta @ Cartel

Edit Company: Cartel

Post Production / VFX

Post Production House: The Mill

Production Company

Production Company: Smuggler

Producer: Molly Pope

Photographer : Stefan Kocev

Executive Producers: Chris Barrett/Fergus Brown

DOP: Henry Alex Rubin

Directors: Harrison Schaaf (Content Director)

Director: Henry Alex Rubin