Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Guinness' 'Compton Cowboys' Campaign Challenges Stereotypes to Enrich All of Our Lives

The new campaign which is part of the drinks makers' 'Made Of More' Series' captures the essence of defying personal circumstances and features real-life cowboys

Guinness' 'Compton Cowboys' Campaign Challenges Stereotypes to Enrich All of Our Lives

The release of a new Guinness advert, portraying the story of ‘The Compton Cowboys’, which will air for the first time in the UK today. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real people who have shown unexpected character to enrich the world around them.






The Compton Cowboys’ tells the story of an extraordinary group of men living in Compton, LA. By following their true passion and caring for horses, they have made an unusual yet brave choice to take a different path to that of the gang life that dominated the environment in which they grew up. The new campaign captures the essence of defying personal circumstances and features real-life cowboys, including the main protagonist Keenan Abercrombie, who was born and raised in Compton               


Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: AMV BBDO

Copywriter: Martin Loraine

Art Director: Steve Jones

Planner: David Edwards, Lisa Stoney (Agency)

Executive Creative Director: Alex Grieve and Adrian Rossi

Media Planner: Dina Rogozhina

Agency Production: Anita Sasdy, Frankie Burwell-Wright

Social and Digital Producer: Jamie Webber

Social Creative: Julia Merino, Scarlett Montanero

Media Agency

Media Agency: Carat

Production Company

Production Company: Smuggler

Director: Henry Alex Rubin

DOP: Henry Alex Rubin

Producer: Molly Pope

Photographer : Stefan Kocev

Executive Producers: Chris Barrett/Fergus Brown

Offline

Edit Company: Cartel

Editor: Kyle Valenta @ Cartel

Post Production / VFX

Post Production Company: The Mill

Music

Audio Post Production: The Mill