Grey London Wins Global Bulldog Gin Brief

Grey London has joined WPP’s Team Campari after being announced as Bulldog’s global lead agency.

Grey won a competitive pitch and was chosen for its integrated, non-traditional approach that puts the serving of Bulldog at the heart of the experience. 

Covering strategy, creative, PR, and social, the far-reaching brief is the first issued by new owners Campari Group since it acquired the Bulldog brand last year. 

Leo Rayman, CEO at Grey London commented: “This is exactly the kind of work we want to be making for our clients. Integrated, innovative and global; we can’t wait for our first campaign to hit consumers and see the reaction.” 

The new campaign will land around the world later this year.