Greenpanel Industries Appoints Cheil India as Integrated Communication Agency on Record

Cheil India, one of the leading Private Marketing Solutions company, has bagged the integrated communication duties for Greenpanel Industries, India’s largest manufacturer of wood panels. 

The account was awarded to Cheil after a multi-agency pitch.

Greenpanel is India’s largest producer of MDF in the country with state-of-the-art manufacturing plants in Uttarakhand and Andhra Pradesh producing Medium Density Fibre Boards (MDF), Plywood, Block Boards, Veneers, Wood Floors and Doors. Greenpanel’s manufacturing facility in Pantnagar, Rudrapur, is the first of its kind in India. It uses best-in-class European machinery for processes from wood chipping to refining wood fibre and continuous pressing.

Speaking about the new partnership, Shoban Mittal, managing director and CEO, Greenpanel said: “With more furniture giants expanding in India, there is an increased demand for MDF products. Our single-minded mission is to provide New Generation Wood Solutions to the end consumers. Finding the right communication partner who intuitively aligns with our mission was vital for us. In the Cheil team, we found the zeal to continuously innovate keeping the consumer in the forefront. We are delighted to have Cheil India on board.”

Vikas Kumar Jha, vice president marketing Greenpanel added: “The Cheil team impressed us with a stringent strategy and a coherent and creative approach during the pitch process. We are really looking forward to a rewarding and impactful partnership with them.”

Speaking on the win, Jaibeer Ahmed, senior vice president - Cheil India, said: “Greenpanel is one of its kind in the sector. As their partner, we really look forward to adding value to their business by providing unique business solutions and helping them carve a niche for themselves in the market.”