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Greece Triumphs in Inspiring New Nike Film from W+K Amsterdam

Wieden+Kennedy Amsterdam, 5 months ago

John Filipe directs bold new Just Do It Greece spot

Greece Triumphs in Inspiring New Nike Film from W+K Amsterdam

Looking ahead to a big summer of sport, Nike has unveiled Just Do It Greece – a national campaign that honours top Greek athletes and inspires the next generation to improve their lives through sports. 

A new generation of Greek sportspeople are emerging onto the international stage with their world class performances. These athletes represent a new generation of Greeks who are triumphing over their circumstances. Including, medal-winning and Olympic hopeful pole vaulter Nikoleta Kyriakopulou, NBA star, the Greek Freak, Giannis Antetokounmpo, and Paralympian runner Michalis Seitis, who will also compete at Rio this summer. 

To celebrate this unique spirit and Greece’s strong sporting heritage, Nike Greece and Wieden+Kennedy Amsterdam created the campaign, which aims to inspire all Greek sportspeople – regardless of their level– and to show young people how sport can motivate them to improve their every day lives, and help them to beat the odds and take ownership of their future.

The cornerstone of ‘Just Do it Greece’ is a 60-second film, which is airing nationally on TV and online. Print, out of home and social activations further underpin the campaign. 

Creative Agency

Account Manager: Luke Purdy

TV Producer: Stijn Wikkerink

Creative Director: David Smith & Craig Williams

Copywriter: Bern Hunter

Art Director: John Filipe

Executive Creative Director: Mark Bernath, Eric Quennoy

Planner: Josh Chang, Stephane Missier

Account Director: Amber Martin

Head of TV / Production: Joe Togneri

Group Account Director: Kathryn Addo

Creative Agency: W+K Amsterdam

Business Affairs: Niels Hagels

Project Manager: Janna Harrington, Loes Poot

Finished Artist: Cindy Kouwenoord

Music and Sound

Audio Post Production: Ambassadors

Music Production: SCHMOOZE

Sound Mix: Rens Pluym / Joep Meijburg


Editor: Robin Pijpers

Producer: Stijn Wikkerink

Post Production / VFX

Flame: Bas Moonen

Producer: Wiarda Postma, Daphne Litjens

Telecine: Brian Krijgsman

VFX Supervisor: Stephen Pepper, Bas Moonen

Production Company

Director: John Filipe

DOP: Leandro Ferrão

Executive Producer: Fay Katsari

Production Company: STEFI&LYNX Productions

Category: Clothing/fashion , Sports

Genre: Dialogue