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Creative
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Greece, Lebanon, Mexico and Turkey Dance it Out in Ursus' New Blini Spots

URSUS, 3 months ago

Benjamin Seroussi directs new ads featuring music from Animalsons

Greece, Lebanon, Mexico and Turkey Dance it Out in Ursus' New Blini Spots

Blini gave Ursus the task of conceiving their first two TV commercials: original films that depart from traditional codes of food advertising.  Directed by Benjamin Seroussi, the films will be broadcast on French channels throughout the summer.  Marion Motin’s choreography showcases the talent of the four dancers, each of whom represents one of the brand’s varieties of aperitif.  The original score is signed by Animalsons.

The campaign is comprised of three films. Mexico vs. Turkey: the first film presents a dance battle between Lara representing Mexico, and Utku Turkey. The second film features a showdown between Tamara and Saido, Greece vs. Lebanon. The final film stages an extended dance off between each couple for digital distribution. Animalsons' dynamic original score highlights the dancers’ energy and talent in all three films.



Category: Food , Snacks and confectionary

Genre: Fashion & Beauty , Music performance , choreography