Grant’s Appoints Pablo as International Integrated Agency Lead

The momentum at Pablo continues to grow. After finishing 7th in the new business charts in 2017, the independent agency have been awarded another great opportunity. Grant’s, the third largest blended Scotch whisky brand in the world has appointed the award-winning creative agency as its lead global integrated agency.

Pablo’s overarching brief is to help reaffirm the brand’s quality credentials and accelerate growth globally.

Grant’s were looking for a different style of agency to create a different type of platform; one that demonstrated the brand in a way that generated reach but was non-traditional in its approach.

Oliver Dickson, Global Brand Director for Grant’s said: “We’ve got big ambitions for Grant’s. We have been developing a number of large scale initiatives that will really help to further accelerate the brand’s growth in 2018 and beyond. We needed a different style of agency for an unconventional type of brief. We were looking for an idea to both demonstrate our brand philosophy, and to create reach, PR interest and scale - across both mature and emerging markets. Pablo have developed an exciting integrated platform that will see our brand purpose brought to life in a very modern and culturally immersive way; even the way we intend to deliver it will feel different and true to our brand vision. 2018 is set to be our biggest year yet and we can’t wait to showcase the new initiatives to the world.  

Meanwhile, Gareth Mercer, founder and CEO at Pablo, added: “This is such an exciting time to be involved with Grant’s. They have been doing some great work, they are a fantastic team to collaborate with and together I feel we have created something really special. Our goal is to create talked about ideas, so definitely watch this space if you like work that break the rules.”