The Golden Drum has become one of the most important European festivals representing top notch creativity from the New Europe -- Albania, Armenia, Austria, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Cyprus, Estonia, Finland, Georgia, Greece, Hungary, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Lebanon, Lithuania, Macedonia, Malta, Moldova, Montenegro, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan + since 2018 also Spain and Portugal.
It offers unique experiences:
It is the first creative festival that answers two crucial questions: WHY and WHAT
WHY: The key question that the jury will be asking is a reason WHY does this work exist? The section questions the end goal of any intervention in the communication landscape by dividing them in groups -- Activation, Brand Building, Functional Efficiency, Entertainment, Innovation, Local spirit, Pop Culture Impact and Social Good.
WHAT: Work will be judged following the criteria of the best solution and its most efficient implementation. The WHAT section primarily focuses on individual work that is moving frontiers in the traditional groups -- Film, Print, Out of Home, Audio, Digital & Mobile, Reach, Integrated and Craft.