Glassworks & Stylewar Create an Armchair Like No Other for Experian

Imagine a world in which ride-on, remote-controlled armchairs actually exist. Imagine a world in which being a couch potato isn’t such a bad thing after all.

Well, such a world exists. Such an armchair exists. 

Glassworks London continues its long-standing partnership with Smuggler directors Stylewar in this commercial for Experian. And we’re the first to admit that there’s no post-production trickery at work. They built this bad boy for real.

Indeed, the great thing about this spot is how much they captured in camera. The majority of post work needed was “invisible”: rig removal, re-timing, polishing, and beauty.

The spot succeeds on its simplicity and fun. But, with so many different scenarios, maintaining simplicity and fun is a fine balancing act. Stylewar worked with colourist Matt Hare on this lovely grade that brings the whole thing together into one narrative, adding to the summery story.

Check out the bona fide ride-on, remote-control armchair here.

Credits

Director: Stylewar

Production Company: Smuggler

Advertising Agency: The Red Brick Road

Creative Director: Tom Skinner

Agency Producer: Tara Megson

Producer: Nick Fewtrell

Glassworks Team

Lead Flame Artists: Duncan Horn

Flame Artist: Nina Mosand

3D Artist: Matt Fletcher

Colourist: Matt Hare

Executive Producer: Misha Stanford-Harris