Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 193

Give Your Snacks Their Very Own Ugly Sweater with Chex's Christmas Campaign

McCann North America, 9 months, 2 weeks ago

McCann NY offers help with holiday yarn-bombing

Give Your Snacks Their Very Own Ugly Sweater with Chex's Christmas Campaign

‘Tis the season for lists of gift ideas with a wow factor. Not yet on most lists: ugly sweaters for snacks. 

Fortunately for flummoxed gift (and party)-givers, an on-line documentary for General Mills’ Chex Party Mix, created by McCann, features Brooklyn yarn-bombing artist, London Kaye, five very talented and bemused New Jersey crocheters, and their stunning sweater bowl creations, each themed to one of the five Chex Party Mix recipes. 

Helpfully, free downloads of the bowl patterns are available on the Chex website. 



Creative Agency

Copywriter: Lex Singer

Art Director: Coleman Davis

Executive Creative Director: James Dawson-Hollis, Bill Wright

Creative Agency: McCann

Business Manager: Brent Larson

Account Management: Amber Greenwalt, Britta Larson, Ben Blaska

Associate Creative Director: Jared Isle

Integrated Producer: (Senior) Deb Archambault

Music and Sound

Audio Post Production: Gerard McConville

Music Production: APM & Score A Score

Offline

Editor: Nathan Troester

Production Company

Director: Sebastian Savino, Larry Kapit

Producer: Liz Snyder

Production Company: Craft

Talent Acquisition

Talent Acquisition: Christie Wenzel

Category: Food , Snacks and confectionary

Genre: Documentary