Getty Images invests in its data capabilities and new revenue streams in both the B2B and consumer space, appointing Andrew Hamilton as Senior Vice President of Data and Insights
Getty Images, a world leader in visual communication, today announces the appointment of Andrew Hamilton in the newly created role of SVP of Data and Insights – a pioneering role which sits on the company’s Executive Committee. Andrew will launch and lead the company’s expansive data strategy and joins from dunnhumby, a world leader in customer science.
Based in New York and reporting to Getty Images CEO Dawn Airey, Andrew’s appointment marks the next step in Getty Images’ strategy to extend its core B2B licensing business and establish new revenue streams in the consumer market.
97 per cent of visitors to the Getty Images website are consumers browsing and admiring imagery. Andrew will be responsible for developing and implementing a data strategy that will enable Getty Images to apply a better understanding of consumer behavior across the business, while also developing new commercial opportunities.
Dawn Airey, CEO of Getty Images said: “Our Getty Images Everywhere strategy is delivering our world-class content to everyone – to our almost one million advertising, publishing and corporate customers, as well as to people that simply love viewing and sharing the world’s very best imagery. Establishing an even more in-depth understanding of the interests and needs of visitors to gettyimages.com is integral to this strategy. Andrew brings with him a rich background and expertise in data and strategic insights, and will play a critical role in Getty Images’ future growth. We are thrilled that he will join our team.”
Andrew Hamilton, SVP Data & Insights at Getty Images, said: “Getty Images creates the world’s best imagery – we live our lives surrounded by it on the covers of newspapers, movie screens and throughout our social media feeds. I am thrilled to be joining the company at this exciting time, as it looks to embrace new opportunities within both the B2B and consumer space. I look forward to contributing to the company’s strategy for growth.”
Andrew joins Getty Images from his role as Global Head of Strategy and Planning at customer science and data consultancy, dunnhumby. Prior to joining dunnhumby, Andrew held senior management consulting roles at Accenture in London, UK and Booz Allen Hamilton in the US. An accountant early in his career, Hamilton was later a Captain in the United States Marine Corps specialising in information systems and security.
This hire follows a series of recent new appointments to Getty Images’ Executive Committee as the company drives forward its strategy for growth. In June 2016, the company announced a new Innovation Group spearheaded by Steve Heck, Chief Innovation Officer. These appointments follow the launch of the Getty Images Virtual Reality Group, a new business dedicated to the creation and global distribution of virtual reality content.