Getting Experimental with LBB/Lab
Donning fewer white coats than you might imagine (but we happen to think that would be a pretty cool uniform), LBB/Lab is actually our PR and content generating limb. The name denotes exactly what it started out as – a bit of an experiment. And more importantly, a place to grow ideas, breed creativity and solve problems.
We’ve been around since 2014, when some established LBBonline members came to us with a problem. They loved the platform, the network, and the autonomy of uploading their own news and work to their company page, but they were struggling with generating the content.
For production houses, sound, post and smaller agencies, this was simply down to a lack of resources; they didn’t have a communications department or someone handling their press.
So they asked if LBB could not only host the content, but write it. Press releases, news stories, even thought leadership – they needed someone to help them talk about themselves.
And with that, LBB/Lab was born.
From companies operating in foreign markets with non-English speaking press, to those that have simply never considered PR before; we’re helping all aspects of the industry celebrate their achievements on a global platform.
We’ve totally defied the usual PR agency model, and we don’t operate on retainers. We know that our clients can be overworked (or underworked) at times, and if there is a month you don’t need our services, we don’t think you should pay for them! So we do everything by package. We can wrap up a bundle of press releases you can use throughout the year, and share them with global industry publications too, so your work can get fame the world over.
We also do packages of opinion pieces or thought leadership, allowing us to take your ideas and turn them into shaped pieces of content that resonate with the LBBonline audience, and can feature on our Influencers channel.
Like the rest of Little Black Book, we have evolved to meet the needs of our users and members, and LBB/Lab is no exception. Having started out tackling company news and work, our offering has grown to developing communications strategies and brand credentials for our clients, ensuring that a consistent narrative, tone, and focus is evident in the content we deliver. We also are here to help our clients solve their wider business problems, and offer tailored consultancy packages to tackle everything from award entries to web copy.
LBB/Lab now boasts a wide range of clients, from advertising agencies to location services, and our reach is truly global, operating from New York to New Zealand.
Rachael Delahunty is Head of Communications & LBB/Lab at Little Black Book