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Get a Front Row Seat into Space with BETC's Latest Canal+ Spot

BETC Paris, 3 months, 2 weeks ago

Agency launches stunning new film produced by Rita

Get a Front Row Seat into Space with BETC's Latest Canal+ Spot

CANAL+ and BETC bring out a new campaign to promote the broadcaster’s subscribers’ loyalty programme: CANAL+ FRONT ROW. The programme offers subscribers a privileged spot at the heart of entertainment.

As we discover in this film, having the best seat changes everything…

We follow a group of astronauts, about to take their first steps on a new habitable planet. But wait, what’s that crackling sound under the moonboot?

The film shows the benefits offered to CANAL+ FRONT ROW subscribers. With VIP seats for the biggest sports games, backstage access to TV-shows and invitations to shootings of the CANAL+ series, CANAL+ FRONT ROW extends the TV experience beyond the screen to let subscribers live and share special moments.

The film is being broadcasted on French TV from the 13th of July, and also on CANAL+ social media.

Creative Agency

Creative Director: Christophe Clapier, , Jean-Christophe Royer

Copywriter: Alban Gallée, Charles Pivot

Executive Creative Director: Stéphane Xiberras

Creative Agency: BETC Paris

Music and Sound

Sound Design: Xavier Gens @ THE

Production Company

Production Company: RITA

Producer: Michel Teicher, Yannis Cullaz

Category: Publications and media , Tv and radio

Genre: Comedy , Visual VFX