Geometry@JWT Wins Blossom Hill Wine Shopper Activation Business
Geometry@JWT has scooped the shopper marketing account for Blossom Hill, the UK’s second largest selling wine brand. Geometry@JWT, a formal joint venture between J. Walter Thompson London and Geometry Global UK, is the shopper marketing arm within the J Walter Thompson group .
Following Treasury Wine Estates’ purchase of the Diageo wine portfolio, Geometry@JWT has been awarded the Blossom Hill business. They will now be responsible for handling its entire shopper and retail activation work.
The first tasks will be to develop a through-the-line summer sales drive in the UK and a Blossom Hill launch plan for Europe.
Geometry@JWT fuses together first class strategic and creative expertise with industry-leading shopper insight, strategy and activation.
It transforms brand equity into action through inspiring people to buy well. This is done through its understanding of Purchase Decision Journeys, which uncover shopper barriers and motivations. Through this they deploy pivotal ideas all designed to drive conversion and sales.
James Whitehead, Executive Partner at J. Walter Thompson, said: “Offering our clients a world-class shopper activation capability is a key piece of our strategy to deliver pioneering solutions. This further win gives Geometry@JWT significant critical mass and reinforces how clients are choosing our broader offering for their shopper marketing solutions."
Eileen McIntosh, Regional Business Director - Retail & Shopper Marketing, added: “To work with a client that’s so determined to break traditional wine category norms is really exciting. Through our understanding of purchase decision journey, we’re looking forward to developing strategic shelf back thinking and iconic creative solutions”
Category: Alcoholic drinks , Wines