senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

Geometry UK's Gabriela Lungu Selected by 40 Over Forty Movement

13/02/2020
Advertising Agency
London, UK
44
Share
The inaugural awards celebrate the value of experience in the industry

Gabriela Lungu, Geometry UK's global creative director Diageo, has been nominated for the inaugural 40 Over Forty awards – a brave new movement that celebrates the value of experience in our industry.

According to a recent IPA census, the average age of employees in advertising is 34, and only 6% of staff in member agencies is over 50, compared to 31% of the workforce. The platform is an opportunity to take a step forward towards the goal of truly reflecting the society we live in.

Anna Dalziel, founder of 40 Over Forty said: "There hasn’t been anywhere to celebrate professional success and achievements beyond the age of 30 until today. That has to change. Mindsets of employers, and in turn employees need to change so that the being 40 marks the start or next phase of a career. Whilst we absolutely want to highlight youth in our industry, it’s time to celebrate the expert talent too.”

Geometry UK CEO Michelle Whelan has said: “We’re passionate believers that everyone must have the opportunity to succeed, no matter who they are. As an industry, we need people with different experiences and expertise to be future-fit. Creativity powers business growth and this only happens by having diversity of talent in the room and reflecting society in the content we create. Gabi is an extraordinary champion of diversity across all its forms and we’re incredibly proud of her.”

Gabi’s nomination celebrates a new step forward for our Diversity & Inclusion journey.

Credits
Work from VML UK
Sound Scales
Baileys
21/03/2024
39
0
Samo & Menna
Canon
07/03/2024
12
0
Unexpected FM - Wind
The Department for Transport
22/02/2024
7
0
ALL THEIR WORK