Geometry Global UK Lands Solar Energy Provider Lightsource Account
Leading solar energy provider, Lightsource, has awarded its UK integrated communications to Geometry Global UK following a four-way pitch including VCCP. The appointment becomes effective immediately. Until now, Lightsource has spread its marketing communications across a series of specialist shops.
Traditionally, Lightsource has focused on the commercial sector with ground farms and large-scale rooftops. New growth plans include the launch of a UK consumer brand in 2016 and, to support this launch and the company’s business development, Geometry's brief is to develop brand identity, brand idea, communications platform and convert purchase behaviour.
Sarah Todd, Geometry Global UK CEO, said, “Our job is to deliver ideas that shift energy behaviour in the UK and ultimately drive much greater conversion to solar. Inspiring greater renewable energy generation is something very close to my heart and we’re delighted to be chosen as Lightsource’s partner."
Marketing Director Tania Hannaford commented that the UK is a key market for Lightsource, “We looked for a team that uniquely understands the many complex touchpoints influencing the purchase decision journey. Geometry Global delivered magical, strategic brand thinking, tightly targeted with passion and conviction.”
Category: Electric , Utilities