Geometry Global Taps New SVP, Relationship Marketing Practice Lead
Geometry Global North America has announced the appointment of Tim Ferguson to Senior Vice President, Relationship Marketing Practice Lead. Tim will be responsible for leading Geometry’s New York relationship marketing group as well as leading a team of ‘1:1’ marketing professionals throughout multiple offices in North America and across Geometry’s diverse client portfolio.
“Tim brings a wealth of knowledge and background in the direct marketing and CRM spaces that will only continue to elevate Geometry as the lead shopper marketing expert, helping our clients to activate properly along the purchase decision journey,” said Geometry North America CEO, Carl Hartman. “Tim’s expertise helping to run real time, dynamic marketing processes will allow Geometry to deliver even more data-driven relationship marketing programs, some specifically tailored for brand activation and shopper marketing.”
“Geometry boasts strong leadership in the shopper marketing and activation spaces, with huge potential to leverage relationship marketing,” said Ferguson. “I’m looking forward to articulating the role that relationship marketing has in delivering Geometry’s shopper marketing mission. When properly integrated, customer relationship management and shopper can be extremely effective, and I look forward to leveraging that partnership for the success of Geometry’s clients.”
Prior to joining Geometry Global, Tim served in various direct marketing leadership roles in North America and Asia. Most recently, Tim served as a member of the Client Partner team within the Health vertical at Merkle Inc. He was responsible for leading fully integrated, data driven, direct marketing campaigns spanning DRTV, Direct Mail, Digital and database management. Prior to his role at Merkle, Tim was the Head of Direct Marketing within the global marketing team at Cigna International in Hong Kong. Tim began his career at OgilvyOne, where he supported a broad range of industries from automotive to technology and pharmaceuticals. His work with clients included designing segmentation strategies, building integrated B2B and B2C campaigns, developing loyalty programs and guiding the global expansion of digital marketing programs.