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Hires, Wins & Business

Geometry Global Japan Appointed Brand Agency of Record for Coleman Japan

Agency to lead the outdoor camping brand’s major marketing activities

Geometry Global Japan Appointed Brand Agency of Record for Coleman Japan

Geometry Global Japan has been appointed brand agency of record for camping equipment brand Coleman Japan Co., Ltd.

In Japan, Coleman is known as a leading innovator and provider of outdoor products. It has helped people have fun and make memories by providing the gear integral to their outdoor experiences. In order to further enhance its brand value and broaden the country’s camping market, Coleman called for a pitch and decided to partner with Geometry Japan.

As the brand agency of record for Coleman, Geometry Japan will be tasked with developing strategy, planning creative communications and building a strong multi-channel shopper relationship. 

Yutaka Nakazato, President of Coleman Japan, said: “Geometry Japan clearly demonstrated their understanding of our ambition and of the evolving needs of Japanese campers. Through our partnership with them, we will continue to grow the Coleman brand and help further develop the camping market in Japan. We are thrilled to work with Geometry Japan to create fresh dialogue between Coleman and Japanese campers.”

Ichiro Ota, CEO of Geometry Global Japan, commented: “It’s a great honour to partner with this innovative brand. Coleman in Japan has played an important role in making camping a joyful experience and we believe that its growth will enrich the life of Japanese campers.” 

Category: Outdoor equipment , Sports and leisure