Geometry Global, the world’s largest activation network, today announced that Réka Sályi will step up to be Group Managing Director of its Hungarian operation, overseeing the combined agencies of Geometry Global and Ogilvy & Mather.
Pietro Leone, CEO of Geometry Global EMEA, said of her appointment: “Réka has demonstrated a strong knowledge of the industry within the Hungarian market. There is a huge opportunity within this region to help brands drive sales by identifying the exact moments that influence the purchase decision. With Réka at the helm of the agency, I am confident that Geometry Global’s offering will prosper in this market.”
Prior to that, she had been Managing Director of Ogilvy & Mather, Hungary.
Earlier this year, Ogilvy & Mather moved to the premises of Geometry Global in Hungary to integrate its services with the activation agency. The two companies now benefit from optimizing shared insights, knowledge and resources as a result of their closer cooperation. The result is a powerful team of experts with experiences and expertise in a wide range of marketing communication available all at one place.