Geometry Global Acquires Digital CRM Specialist Cacto in Mexico
Geometry Global has acquired digital CRM specialist Cacto in Mexico. The acquisition reinforces WPP Group’s strategy of investing in important growth markets. The agency specializes in CRM programs for international companies in the automotive and pharmaceutical categories.
"This acquisition demonstrates the commitment of Geometry Global in offering communication services that allow us to provide added value to our clients in terms of efficient execution,” said Germán Yunes, CEO of Geometry Global Latin America. “When strategy and creativity are combined with the value of results, the campaigns achieve the clients’ goals and we fulfill our true role of strategic partners.”