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Creative
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Generator's Ben Sedley Directs Cringe-inducing New Spot for NHS

Generator, 7 months, 2 weeks ago

Spot highlights the importance of making loved ones aware of your decision to become an organ donor

Generator's Ben Sedley Directs Cringe-inducing New Spot for NHS

Ben Sedley has directed a second 'Better Left Unsaid’ spot for the NHS. This hilarious, cringe-inducing look at couples on dates promotes a worthy and much needed message about making loved ones aware of your decision to become an organ donor.

Ben’s amazing eye for casting has held him in good stead on this job, and his ability to coax the beautifully timed reactions from an internet cast group of actors is second to none. The whole cast and crew impressively managed to achieve these three spots in just one day’s shooting. Thanks to the fantastic script provided by Aesop, you’ll be crying tears of laughter and simultaneously left with an important message that will ease the problem of organ donations being stopped at the last minute for lack of friends’ and families’ knowledge.

Creative Agency

Creative Director: Stephen Lynch & Ben Clapp

Creative Agency: AESOP

Offline

Edit Company: Cut and Run

Editor: Julian Tranquille

Post Production / VFX

Colourist: James Gilmore

Production Company

Production Company: Generator Films

Director: Ben Sedley

DOP: Oliver Schofield

Executive Producer: Laura Ruddock

Producer: Laura Jenkins

Category: Beauty/health , Health care

Genre: Digital