Gemini Talks: The Pitching Process, Merging of Disciplines and the Power of PR

Welcome to the fourth instalment of Gemini Talks – a series of insight pieces from a selection of the leading spokespeople from the creative industries to discuss some of the biggest topics being discussed in the industry right now. These pieces of content aim to highlight the way their minds work along with the opportunities and challenges facing agencies within this highly diverse industry and in an ever-changing marketing landscape.

This week Ollie Scott (creative talent associate, Gemini People) and Jack Field (PR talent manager, Gemini People) interviewed Greg Jones (creative director, Mischief PR) about the pitching process, how to move into the coveted creative director role, the merging of disciplines and the power of PR.

How does it feel to go up against the bigger integrated agencies throughout the pitching process?

PR is a powerful discipline but sometimes it takes a brave agency and a brave client to create the best campaigns. Here we discuss the pitching process, how it feels to go up against the bigger integrated agencies and why it pays off for brands to be brave.

How will ECDs from an integrated background fair in a PR agency and what can PR agencies do to stand out? 

As the disciplines within the creative industry continue to merge, PR agencies are working harder to stand-out and make an impact both through their campaigns. Here we look at the skillsets that anyone starting a career or wanting to progress their career in PR need to succeed, especially in the most coveted of role, the executive creative director.

Is there a piece of PR that puts PR agencies at the top of the table?

Here we talk about two of the the most stand-out PR campaigns from 2017-2018 that put PR at the top of the game.

Gemini Talks is has been put together by Gemini People; talent partner to the top creative agencies in the UK and beyond – for more information please visit www.geminipeople.com or contact Jack Field (jack@geminipeople.com) or Ollie Scott (ollie@Geminipeople.com).