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GE and BBDO Make the Impossible Possible in New Digital Shorts

BBDO New York , 7 months, 2 weeks ago

GE Theatre gives snowballs a chance in Hell, catches lightning in a bottle, and talks to walls

GE and BBDO Make the Impossible Possible in New Digital Shorts

This Inventor’s Day, GE proved that imagination and invention can erase the word impossible. Harnessing the brilliant minds of its scientists, researchers, and programmers, GE set out to break the very notion of impossible and tasked some of its best inventors to do the “unimpossible,” demonstrating the complex problem solving they do every day. Videos went live on February 11 on G​reat Big Story, ​M​ic​and on GE’s social media and online channels.

Officially launching under GE Theater, the company is releasing a series of three digital shorts called “Unimpossible Missions”, produced in partnership with BBDO. Each short explores a well-known idiom and turns it on its head, disproving a commonly held assumption with science and technology advancements from to the G​E Store​-- a global knowledge exchange where best-in-class technologies from all of GE’s businesses are housed.


“A Snowball’s Chance in Hell” – Marrying the best technology advancements from GE Aviation, GE Global Research, GE Healthcare and GE Power, scientists are able to invent a “hell-proof” vessel made from GE-engineered super materials capable of keeping a delicate snowball frozen on a trip into an inferno that reaches over 2000 degrees.


“Like Talking To a Wall”T​hanks to its D​igital, Aviation and Power businesses,​ scientists at GE leverage the technology that monitors the health of machines by detecting microscopic vibrations inside of them. Watch as a classroom of kids visit the Berlin Wall to hear a story read by an man positioned on the other side. As his words hit the wall, GE sensors allow it to “hear” and transports his sound wave vibrations to speakers attached to the other side over 160 yards away.

“Catching Lightning in a Bottle” –​ Building on GE’s pioneering supercapacitor technology, which is used by GE Healthcare and Aviation, follow GE on a​journey to capture and use lightning. B​y harnessing powerful lightning test strikes, which the company also uses to test the storm resistance of jet engines and wind turbines, GE is able to put powerful minds to use and capture enough energy -- 2 million volts -- to power a car.


Creative Agency

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Copywriter: Gary Du Toit (CD)

Art Director: Lance Vining (CD)

Executive Creative Director: Michael Aimette

Account Director: Lindsey Cash, Tessa Cosenza

Music Supervisor: Rani Vaz (Head of Music Production)

Executive Producer: George Sholley

Producer: Jack Patrick

Creative Agency: BBDO New York

Account Executive: Elizabeth Jacobs (Assist)

Senior Copywriter: Lucas Owens (Catching Lightning in a Bottle)

Senior Art Director: Sei Rey Ho (Catching Lightning in a Bottle)

Head of Integrated Production: David Rolfe

Senior Director: Brandon Fowler (Worldwide)

Music and Sound

Creative Director: Kelly Bayett

Producer: KC Dossett @ Barking Owl, Patrick Sullivan @ Sonic Union

Sound Design: Michael Anastasi, Morgan Johnson @ Barking Owl Sound

Sound Engineer: Michael Marinelli @ Sonic Union

Sound Mix: Sonic Union


Edit Assistant: JK Carrington

Edit Company: Rock Paper Scissors

Editor: Ted Guard, Christopher Mitchell

Executive Producer: Eve Kornblum

Producer: Jenny Greenfield

Post Production / VFX

Animation: Peter Murphy

Art Department: Ahmet Ahmet, Mara Smalley, Leanne Dare

Colourist: Sofie Friis Borup @ Company 3

Executive Producer: Patrick Nugent

Head of Production: Kim Christensen

Producer: Catherine Yi, Clare Movshon @ Company 3

Telecine: Company 3

VFX Supervisor: Andy Rafael Barrios, Urs Furrer, Michael Plescia, Brendan Crockett

Visual Effects: A52

Visual Effects Artist: Michael Vaglienty

Designer: Erika Bird

Production Company

CEO : Todd Makurath

Director: Diego Contreras

Executive Producer: Luke Ricci

Head of Production: Elicia Laport

Producer: Jon Dawes

Production Company: Bullitt

Genre: Creative technology , Stunts