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Game of Thrones' James Cosmo Offers Sage Advice for Bank of Scotland

RKCR/Y&R, 6 months, 2 weeks ago

RKCR/Y&R creates wintry new spots for the Scotland based bank

Game of Thrones' James Cosmo Offers Sage Advice for Bank of Scotland

Bank of Scotland is launching the latest iteration in its 'Decisions Well Made' campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo.

The new series of 10-second online and TV ads features Cosmo, who is also famed for his role in Game of Thrones, reprising the role of a spirit guide, and offering sage advice and pearls of wisdom when it comes to the big decisions in life.

The ads, which will also run on VoD and across social media, are created by Rainey Kelly Campbell Roalfe/Y&R. They will run in Scotland from Monday.

Gareth Haggerty, Senior Manager, Bank of Scotland, says, “James Cosmo continues his brilliant star turn for the latest in our 'Decisions Well Made' activity – a campaign which is as distinct as it is relevant, driving the greatest ad awareness we’ve ever seen.”

Jon Sharpe, CEO, RKCR/Y&R, says, “With expert advice on some of life’s biggest decisions, and some smaller ones too, this campaign continues to demonstrate that Bank of Scotland is there to help customers make well-informed decisions. This is all about giving Bank of Scotland a clear and distinct purpose, and we’re proud to have been part of it.”

Creative Agency

Creative Director: Mark Roalfe

Art Director: (Copywriter) Marc Hatfield

Account Director: Ben Van der Gucht

Producer: Sonny Botero & Laura Stageman

Creative Agency: RKCR/Y&R

Music and Sound

Sound Design: Toby Griffin @ Gramercy Park Studios


Editor: Rachel Spann @ Work Post

Post Production / VFX

Post Production House: Beavis Jones @ MPC London

Production Company

Director: Ben Whitehouse @ Agile

DOP: Rob Hardy @ Lux Artists

Producer: Victoria Lynn

Category: Banking , Finance/insurance

Genre: People , Scenic , Storytelling