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Super Bowl

Gadot and Statham Continue the Brawl in Part Two of Wix's Super Bowl Ad

lbbonline.com, 1 year ago

Created in-house, the spot was produced by Bullitt and directed by Louis Leterrier

Gadot and Statham Continue the Brawl in Part Two of Wix's Super Bowl Ad

Wix.com has unveiled part two of its Super Bowl LI commercial directed by Louis Leterrier and featuring action superstars Gal Gadot and Jason Statham.

“We have broken our own records with this campaign including the numbers for viewing and overall organic reach, and our social media has surpassed all of our previous pre-game Super Bowl metrics,” said Omer Shai, CMO at Wix. “Our video was produced in vibrant cinematic form and shared widely via social channels, as well as traditional media and broadcast outlets. We have continued with multiple live events generating thousands of customer interaction opportunities and amazing engagement. This whole campaign has been about the Wix customer and how it is our ultimate goal to enable them to succeed, while never missing an opportunity to have fun.”

Client

Advertiser: Wix.com

Creative Agency

Creative Agency: Wix.com In House

Creative Director: Jeff Huggins, Andrea Janetos, Yoav Burg

Producer: Tina Lam, Theresa Darlington

Producers: Shirley Hermann

Chief Marketing Officer: Omer Shai

Production Company

Production Company Name: Bullitt

Executive Producer: Luke Ricci

Director: Louis Leterrier

DOP: Stephen Windon

Line Producer: Geoff McLean

Offline

Edit Company: Beast SF

Editor: Doug Walker, Connor McDonald

Edit Assistant: Paul Coutu

Executive Producer: Jon Ettinger

Post Production / VFX

Post Production Company: The Mill

Colourist: Adam Scott

Executive Producer: Thatcher Peterson

Matte Painting: Thom Price, Jie Zhou, Maxx Burman

Senior Producer: Adam Reeb

Shoot Supervisor: Tara Demarco, John Leonti

Creative Director: John Leonti, Tara Demarco

Production Coordinator: Samantha Hernandez

Colour Producer: Diane Valera

2D Lead Artists: Tara Demarco

3D Lead Artist: John Leonti

Music

Executive Producer: Melissa Etson

Audio Post Production: Eleven

Mix: Jeff Payne, Ben Freer

Music Production: Human Music

Producer: CJ Sustello

Sound Design: Human / Jeff Payne / Ben Freer

Category: Business and services , Software

Genre: Action