Frugal Rapper Lil Dicky Revels in the Value of Carl’s Jr.
To promote its $4 Real Deal, Carl’s Jr., Hardee’s and 72andSunny have recruited rapper and notoriously value-conscious Lil Dicky.
In the 30-second spot, Lil Dicky emphasizes how affordable the $4 Real Deal is by parodying the lavish spending in rap videos while enjoying the combo meal. Between leaf-blowing money, caressing piggy banks and lying in a bath of pennies, Lil Dicky argues that the only thing more ridiculous than using money to fan your face is the value in a $4 Real Deal, a combo that includes a spicy chicken sandwich, a double cheeseburger, small fries and a drink.
Lil Dicky, whose real name is Dave Burd, is best known for his satirical rapping video “$ave Dat Money” featuring Fetty Wap and Rich Homie Quan, that paired the typical yacht, night club and mansion music-video scenes with lyrics about frugality and bargains.
The spot airs on US TV from Monday June 6.
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Category: Fast food , Retail and restaurants