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Frugal Rapper Lil Dicky Revels in the Value of Carl’s Jr.

72andSunny LA, 3 months, 2 weeks ago

72andSunny teams with rapper Dave Burd for latest spot shot by Fancy Content's Chris Applebaum

Frugal Rapper Lil Dicky Revels in the Value of Carl’s Jr.

To promote its $4 Real Deal, Carl’s Jr., Hardee’s and 72andSunny have recruited rapper and notoriously value-conscious Lil Dicky. 

In the 30-second spot, Lil Dicky emphasizes how affordable the $4 Real Deal is by parodying the lavish spending in rap videos while enjoying the combo meal. Between leaf-blowing money, caressing piggy banks and lying in a bath of pennies, Lil Dicky argues that the only thing more ridiculous than using money to fan your face is the value in a $4 Real Deal, a combo that includes a spicy chicken sandwich, a double cheeseburger, small fries and a drink. 

Lil Dicky, whose real name is Dave Burd, is best known for his satirical rapping video “$ave Dat Money” featuring Fetty Wap and Rich Homie Quan, that paired the typical yacht, night club and mansion music-video scenes with lyrics about frugality and bargains. 

The spot airs on US TV from Monday June 6. 

Creative Agency

Chief Creative Officer: Glenn Cole

Copywriter: Mark Maziarz, Reilly Baker

Strategist: (Jr) Alexandria Mathieu

Business Director : Amy Jacobsen

Head of TV / Production: Ian Donnelly

Group Creative Director: Mick DiMaria, Justin Hooper

Designer: Tim Wettstein, (Jr) Natalie Seitz

Producer: Brooke Horne, (Jr) Kira Linton

Creative Agency: 72andSunny

Strategy Director: Kasia Molenda

Business Affairs: Jennifer Jahinian

Chief Strategy Officer: Matt Jarvis

Business Coordinator: Joseph Pereira

Brand Manager: Ali Arnold

Brand Coordinator: Joshua Noa

Brand Director: (Global) Alexis Coller, Mike Parseghian, Michal David

Group Strategy Director: Scott Jensen

Chief Production Officer: Tom Dunlap

Music and Sound

Sound Design: Chris Winston

Sound Mix: Chris Winston


Edit Company: Union Editorial

Editor: Rachael Waxler

Producer: Joe Ross

Post Production / VFX

Post Production House: Brickyard VFX

Producer: Diana Young

Visual Effects Artist: George Fitz

Production Company

Director: Chris Applebaum

Executive Producer: Robert Wherry, Adam Bloom

Line Producer: John Hardin

Production Company: Fancy Content

Category: Fast food , Retail and restaurants

Genre: Comedy