From Icons in the Making to Sartorial Classics: ENVY Advertising’s Fashion Film Round-Up
In the past few years, fashion advertising has continued to evolve in ever more creative ways. Amongst beautiful, glossy works, we’ve also seen fashion labels weighing in on politics (think Jigsaw’s ‘Heart Immigration’ campaign) and the emergence of CGI influencers and models such as Lil Miquela and Shudu. Against this backdrop, weird and wonderful campaigns have emerged, such as Balenciaga’s trippy collaboration with digital artist Yilmaz Sen. In this article, ENVY Advertising looks back at its most memorable fashion film highlights, from uber-chic, pastel-pink sets and dreamy, romantic getaways, to dance-inducing numbers and mesmerizingly surreal journeys…
Dior Homme – SS19
In this chic film, Dior’s Kim Jones debuts his first collection as the brand’s artistic director. The fashion house’s collab with American artist, KAWS, also makes a prominent appearance through his giant floral sculpture and X-eyed redesign of Dior Homme’s bee logo. Quick cuts and subtle effects perfectly underpin the film’s pastel pink colour-scheme and put the bold new clothing line front and centre (look out for diamante knuckle dusters spelling out Dior).
Production Company: Flametree Holdings Ltd
Director: Jackie Nickerson
Art Director: Manu Schilbli
Producer:Mali Abili
Nuke: Amy Smith
Post Producer: Saskia Delius
John Smedley – Modern Icons
Running with the summer theme, Natasja Fourie shoots this sun-drenched ‘Falling in Love’ campaign to launch John Smedley’s Icons collection. Set against the idyllic backdrop of clear blue skies, flower fields, sparklers, and white-sand beaches, it plays out as a uber-chic home video chronicling a young couple’s summertime romance. Shot on film, ENVY’s Danny Wood provides a timeless grade that complements the textured footage.
Production Company: RSA
Producer: Nancy Ryan
Director: Natasja Fourie
Colourist: Danny Wood
Flame Artist: Kieran Baxter
Post Producer: Sarah Antrobus
Executive Producer: Greg White
Stella McCartney – The RealReal
As the second-hand movement continues to gain steam, Stella McCartney and The RealReal partner to prove that luxury and sustainability don’t have to be mutually exclusive. The fun and high-energy campaign visualises their mission to extend the lifecycle of luxury items. The film shows various models mixing and matching clothing as it’s passed from one person to another – demonstrating how reselling can be fun and fashionable.
Production Company: Sparklebop
Colourist: Danny Wood
Flame Artist: Luigi Russo
Nuke Artist: Amy Smith
Sound Designer: Marcin Pawlik
Post Producer: Stacia Akaba
Issey Miyake - L’Eau D’Issey & L’Eau D’Issey Pour Homme
In this new campaign to promote Issey Miyake’s timeless new fragrance, we follow a mesmerising chain reaction through the fragrance’s different notes. The journey begins with a single water drop falling on to a water lily leaf. From there, it gains momentum, sending nutmegs tumbling between cinnamon sticks and limes and yuzu tumbling through geometric mazes and into sandalwood – a highly satisfying watch.
Client: Image Partnership
Grade: Danny Wood
Flame: Kieran Baxter
Nuke: Amy Smith
Post Producer: Saskia Delius
Brioni – Dolce Vita
Set against the lush backdrop of the Italian countryside, Brioni’s dreamy film follows a love-struck couple as they become a family. The sun-drenched film boasts incredible landscapes, delicious produce, stately architecture, and of course expertly-tailored clothing.
Production Company: Room Two Create
Director: Thomas Klementsson
Cinematographer: Mark Arrigo
Colourist: Danny Wood
Post Producer: Sarah Antrobus
Christian Louboutin x Net-A-Porter
Fierce and upbeat, this stylish advert for Christian Louboutin x Net-A-Porter combines fashion with dance to showcase the fashion house’s collection. Set to a catchy drum beat, the film portrays women showing off their moves in a variety of different dance styles. Between the women’s confident dance moves and music, our attention is perfectly drawn to each of the fashionable pieces being displayed.
Production Company: Room Two Create
Director: Mark Arrigo
Colourist: Danny Wood
Post Producer: Sarah Antrobus
