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Opinion and Insight

From He-Man to SpongeBob: Celebrating Four Years of Born Licensing

Agency looks back at four years of bridging the gap between the advertising and licensing industries

From He-Man to SpongeBob: Celebrating Four Years of Born Licensing

Last week marked four years since Born Licensing, the bridge between the advertising and licensing industries, opened its doors for business.

The entertainment brand licensing agency's first campaign started off with one line from a Melbourne based creative agency: "we want to make a Transformer out of a house". Months later, a campaign went live with an incredible bespoke Transformer walking down a suburban street and transforming into a Simonds Home.

Born Licensing has quite a similar story. According to David Born, owner and director of Born Licensing: "Four years ago I decided that there needed to be a bridge between the advertising and licensing industries, and from that thought Born Licensing was born. Celebrating our fourth birthday is an opportunity to look back at the amazing campaigns we’ve worked on with a range of incredibly talented creative agencies from all over the world. We look forward to celebrating many more with the characters we love, and the people in advertising that seek to work with them!"

From creating the world’s biggest game of Operation for Allegheny Health Network to bringing He-Man and Skeletor together to pay homage to Dirty Dancing for Moneysupermarket, enjoy this showcase of Born Licensing's work from the past four years below.


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