Forsman & Bodenfors New York Hires Yuna Park to Lead Engagement Strategy

Last week, global creative collective Forsman & Bodenfors, announced the hiring of Yuna Park in its New York co-headquarters to lead the Engagement Strategy discipline. Park will work across the agency’s departments and client roster to further embed media thinking within the creative process in order to deliver effective ecosystems of work and develop world-class integrated ideas.

Park brings over a decade of integrated thinking to Forsman & Bodenfors, spanning strategy, creative and media. Prior to joining the global creative collective, she was at PHD Media, where she developed Communications Strategy for brands like Audi and Ferrero. Before working in Engagement, Yuna worked at media/creative agencies, including Anomaly, 22squared, and MDC’s Attention, and thus brings expertise working with a wide range of channels (social, digital, influencers, TV, print, OOH, radio, experiential).

“F&B has a wonderfully unique culture that’s ripe for Engagement Strategy. The team approaches collaboration in the truest way, with Brand Strategy, Data & Analytics, Engagement and Creative all at the helm to bring about the best solutions for our clients,” said Yuna Park. “There’s been excellent work and momentum from the team to date; I look forward to providing clients an additional layer of thoughtfulness through Engagement, bringing more of the pieces of the puzzle together to architect brilliant campaigns.”

“A great idea can’t thrive without effectively communicating its message and maximizing its exposure across several mediums. Having Yuna’s extensive experience in Engagement Strategy has already proven to offer our clients even greater creative opportunities to connect more meaningfully with the audience they’re intending to connect with,” said Mike Densmore, CEO of Forsman & Bodenfors New York.