Former FCB Affiliated Agency in Argentina Leaves Network, Launches as TOGETHER

After five years as FCB in Argentina, Santiago Puiggari, Lulo Calió and Luciano Landajo rebrand with a new identity. TOGETHER will operate from Buenos Aires, servicing clients in the US and Mexico.

“TOGETHER is an agency model that reflects the way collaboration assisted by technology takes place across countries, languages and cultures," explains Santiago Puiggari, CEO of TOGETHER. "We curate world-class talent in Buenos Aires - creative, content, production, development and project management - and make that talent accessible to brands based in US and Mexico."

“Those who make up this group work together. And we do it with the world, with brands, consumers, media, influencers, along with other agencies, consultants, producers, etc. We are not going to get anywhere alone, and we want to partner with other firms looking to achieve goals together,” added Lulo Calió, CCO of TOGETHER.

The group will continue with the leadership that achieved creative recognition as 'Lápiz de Platino' in 2018 for ZonaJobs 'Juana' campaign, starring trans actress Mariana Genesio Peña. Headed by CEO Santiago Puiggari, Lulo Calió as CCO and Luciano Landajo as managing director, the management team will remain the same as in its previous incarnation as FCB.

Coming from Grey and later from McCann, Puiggari acquired FCB's operation in Argentina in 2015, operating as an affiliated agency under the name FCB Buenos Aires. Three years later, Puiggari gained FCB representation for the markets of Colombia, Ecuador, Chile and Peru.

TOGETHER will continue providing services to its existing roster of clients and brands, which includes Chrysler, Jeep, Dodge, RAM, Bimbo, Beiersdorf, Navent, Inmuebles24, Bumeran, ZonaJobs, Zonaprop, among others.

"TOGETHER brings significant power to the table: experienced executive leadership, adaptable teams, and fantastic creative people” Puiggari added.