Former CP+B Partner Jeff Steinhour Launches Creative Agency Markham & Stein
lbbonline.com, 4 months, 3 weeks ago
Jeff Steinhour and Markham Cronin announced today the launch of their advertising agency, Markham & Stein. Based in Coconut Grove, the agency will focus on big brand thinking, strategy, design and creative in a concentrated form for both local and national clients.
“Clients are looking for groundbreaking branding solutions that once upon a time required a large agency,” said Jeff Steinhour, Managing Partner, Markham & Stein. “The changing media landscape, more precise budgeting and increase in project-based initiatives, calls for a new kind of shop. One that brings the strategic and creative power of a big agency in a more nimble and tenacious package, which is exactly what we are building here.”
Both the agency’s founders, Steinhour and Cronin have a deep breadth of experience working with global clients. Between them, they have 50 years of global brand strategy and creative experience for clients such as ESPN, Domino’s, Volkswagen, Porsche, AT&T, Delta Air Lines, Harley Davidson, Jack Daniels, Home Depot, Virgin Atlantic, Coca Cola, truth, IKEA, Molson and Diageo, among countless others.
Steinhour, one of the four original partners along with Chuck Porter, Jeff Hicks and Alex Bogusky of renowned advertising agency Crispin Porter + Bogusky, spent the past 23 years at the agency, most recently serving as Vice Chairman. He was instrumental in CP+B’s global growth and success both before and after the agency was sold to holding company MDC Partners.
Cronin spent a decade alongside Steinhour at CP+B before moving to leadership roles at Carmichael Lynch and Brighthouse, ultimately founding his own shop, Markham Unlimited in 2005. Known for his strategic expertise and his distinct design sensibilities and talent, Cronin built Markham Unlimited into a boutique creative shop. Current clients, which include Coconut Grove Business Development District, Oriental Bank, Hell’s Bay Boatworks, H & H Jewels, IT’SUGAR Candy Stores, Herman Lucerne Memorial, Informed Families and Trout Unlimited have all transitioned to Markham&Stein, as well as Markham Unlimited’s existing staff of 22.
“Increasingly national and global clients are looking for smarter and more streamlined ways to get world-class thinking,” said Markham Cronin, Chief Creative Officer. “We believe that our contribution of creatively driven, talented people doing innovative work allows us to constantly put fresh thinking into the world and craft ongoing, compelling, and engaging conversations around our client’s brands.”
Markham & Stein is launching with the distinction of just being named Agency of Record for global marine manufacturing company, Mercury Marine after a competitive national review.
They are currently participating in several other regional and national opportunities.