Football and Food Come Together in New Booking.com Spot Featuring Thierry Henry
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has launched a new online content film shot in Rome, starring its official ambassador Thierry Henry.
Created by AnalogFolk, the content film supports Booking.com’s broader summer campaign, which aims to inspire people, whoever they are and whatever they are into, to find their perfect accommodation. This is underpinned by the ‘Booking Loves’ concept developed by AnalogFolk.
The new creative work plays upon the strong passions travellers have when they are looking to choose a destination and accommodation. In the film, Henry speaks candidly about his career, travelling as a world-class soccer player, and what makes Rome special for him.
The activity is based on what Henry describes as his most rewarding night in football – winning the 2009 European Cup in Rome, resulting in a treble winning season for the Frenchman. Visiting the very same hotel room where he stayed prior to the game, Henry shares insights on what made the preparation so special. His passion for food is also ignited as he finds out whether he has the skills to spin a pizza.
Within the YouTube version of the film, Booking.com uses YouTube cards that link to associated accommodation and inspiring trip ideas. When clicked these take the viewers directly to the Booking.com site where they can find out more information and or book.
The work, which was produced through Academy Films and directed by the duo Novemba, features across all of Booking.com’s social channels. AnalogFolk has also created supporting teasers and product specific films. The campaign is rolling out across nine markets worldwide with an initial focus on Europe.
Henry is Booking.com’s official ambassador during Summer 2016, helping inspire people everywhere to explore their passion for sport.
Ash Choudhury, Digital Brand Director, Global, at Booking.com, said: “This work provides a compelling insight into a side of Thierry that is rarely seen. At the heart of it we have a traveller following his passions with the help of Booking.com. The work perfectly represents our long-term digital content strategy; telling the stories of travellers with a passion to a global audience in a way that goes deeper than message-led advertising.”
Creative Agency: AnalogFolk
Category: Services, toursim , Travel