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Foot Looker Reveals 'The Future of Footwear'

Edelman, 1 week, 5 days ago

The special-edition ASICS GEL-Lyte III “PENSOLE Reflect” sneaker design will be available globally in limited quantities

Foot Looker Reveals 'The Future of Footwear'

Foot Locker, Inc., the New York-based specialty athletic retailer, in collaboration with PENSOLE Footwear Design Academy and ASICS America, revealed the winning sneaker design developed during the first “Fueling the Future of Footwear” Master Class today. Foot Locker will sell only 300 pairs of this exclusive, limited-edition ASICS GEL-Lyte III® “PENSOLE Reflect” design starting Sept. 17 at select Foot Locker locations, including:

 

·         New York – 112 West 34th Street

·         Los Angeles – 8500 Beverly Boulevard

·         London – 283 Oxford Street

·         Paris – 4-6 Rue Pierre Lescot

·         Milano – Corso Vittorio Emanuele II, 24/28

·         Toronto – 247 Yonge Street South

·         Tigard, Ore. – 9459 SW Washington Square Road

·         footlocker.com

 

Together, the brands selected 18 students out of 1,400 applicants with skill sets across design, engineering and business to compete in six teams and create a new silhouette for the ASICS GEL-Lyte III sneaker. The three-week design course, which took place in July 2015, featured an intense competition built upon Foot Locker's commitment to delivering the freshest, athletic-inspired footwear and PENSOLE's “learn by doing” footwear design process. The winning team created a compelling custom design for the iconic ASICS GEL-Lyte III sneaker.


"Through our partnership with PENSOLE, we are committed to fostering innovation and creativity in the next generation of footwear designers and we are thrilled to debut our first winning ASICS design,” said Andy Gray, vice president and general manager of Foot Locker U.S. "Offering this special, limited-edition ASICS GEL-Lyte III design created by a team of fashion-forward thinkers truly demonstrates the core of everything Foot Locker stands for: delivering the freshest and most innovative products to our customers."

 

The competition winners, chosen by ASICS product and marketing teams and the founder of PENSOLE, D'Wayne Edwards, earned a $12,000 prize and will see their breakthrough sneaker design come to life, from conception to production and ultimately to Foot Locker shelves.

 

"The future of the footwear industry is reliant upon the type of creativity, innovation and originality displayed by this competition’s winning team,” said PENSOLE founder D'Wayne Edwards. “At PENSOLE, we are committed to providing hands-on learning and training to tomorrow's design and business leaders. Our partnership with Foot Locker makes it possible for students to hone their craft, prepare themselves for their professional careers and see their vision become a reality."

Genre: PR