F/Nazca Saatchi & Saatchi Wins Gold, Silver and Bronze at Cannes Lions
The Agency F/Nazca Saatchi & Saatchi (Brazil) was just awarded three Lions at the Cannes Lions International Festival of Creativity. The trophies were awarded for the campaign "Everything in Black & White", created for Leica Gallery Sao Paulo.
In addition to Gold in Print-Craft Copywriting, the ads of the campaign received Silver in the Products & Services subcategory and Bronze in the Art Direction subcategory.
The pieces extol the monochromatic universe of Leica M-Monochrom, model that only takes black and white pictures, and propose that consumers free themselves of colours to perpetuate any scene with poetry.
GOLD “Everything in Black & White” - Print Craft, D01. Copywriting.
SILVER Everything in Black & White” - Print, A13. Consumer Electronics & Technology.
BRONZE “Everything in Black & White” - Print Craft, D02. Art Direction.