Fitzgerald & Co Win Two Cannes Lions Awards for Checkers and Rally’s 'Buy Back the Block'

20/07/2017

Sapka Communications

Marketing & PR

Hot Springs, USA

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20/07/2017

Community-building videos starring rap mogul Rick Ross were also shortlisted in several categories, and have picked up One Show, I&C Disruptor and PR Week/Campaign Brand Film Fest awards this season

At the 2017 Cannes International Festival of Creativity, advertising agency Fitzgerald & Co.(Fitzco) continued its winning streak for QSR Checkers and Rally’s “Buy Back the Block,” an integrated marketing campaign that documents Rick Ross’ purchase of his childhood burger stand in Carol City, Florida.

The effort won two trophies: a SILVER in the Entertainment for Music - Artist as a Brand Ambassador category, and a BRONZE in PR (in collaboration with Checkers and Rally’s PR) - Retail, e-Commerce, Restaurants & Fast Food Chains.Additionally, “Buy Back the Block” was shortlisted in the following categories:

• Cyber - Influencer/Talent

• Cyber - Retail,e-Commerce, Restaurants & Fast Food Chains

• PR - Brand Voice &Strategic Storytelling

• Entertainment for Music -Brand or Product Integration into Music Content

• Entertainment for Music -Excellence in Music/Brand Partnership

• Media - Retail,e-Commerce, Restaurants & Fast Food Chains

Credits

Awards and Events in association withCreative Circle

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