Firecracker Films Hires Moray McLaren as Business Development Director
McLaren joins Firecracker's branded content wing following 200% year-on-year growth
TV documentary & branded content production company, Firecracker Films, have appointed Moray McLaren to the role of business development director within its Branded Content division.
Working with Founder and Executive Creative Director, Jeremy Groman, and Firecracker’s Head Of Content, Claire Finn, McLaren will define and deliver the company’s strategic and creative vision, while building on Firecracker’s relationships within the creative agency and marketing communities.
Previously an agency-side Business Director (leading accounts such as Nestlé, Unilever and Merlin Entertainments), McLaren's decision to join Firecracker reflects a passion to be involved in content creation of the highest level.
“Firecracker’s award-winning documentary heritage allows them to go beyond advertising and tap into richly emotional human journeys. They tell brand stories without artifice: genuine characters in compelling situations talking in authentic human voices. As a means of connecting with online audiences, it’s irresistible,” McLaren says.
The appointment reflects Firecracker’s confidence in their creative offering and their ambitious growth plans over the coming years.