Finch's Alyssa McClelland Carries On 'Mainland' Tradition in New Campaign

Finch director Alyssa McClelland has teamed up with Colenso BBDO to continue the rich Mainland legacy with the spot, 'New Tricks' for one of New Zealand's most beloved brands.

With years of heritage advertising focused on the idea that Mainland isn't just a place, it's a philosophy that good things take time, New Tricks carries this message on in the new campaign.

The Kiwi cheese manufacturers have always relied upon stunning landscapes, sweeping scores and a strong sense of storytelling which reflects company values rather than trying to force feed its audience. New Tricks continues this all as it tells of the lengths a man will go to woo his crush, no matter how old he or she is, and that all things; romance, brands and cheese can get finer with age.

VIEW THE SPOT

Director: Alyssa McClelland    
Executive Producer: Karen Bryson
Producer: Jimena Murray
Director of Photography: Crighton Bone
Art Dept: John Allen
Editor: Julian Currin

Post Production: FINCH Post, Stu Bedford
Post Producer: Hazel Gibson
Sound Designer: John Cooper
Composer: Murray Grindlay

Agency: Colenso BBDO
Executive Creative Director: Nick Worthington
Creative Group Head: Michael Stalker
Creative: Darren Wong Kam
Producer: Jen Storey