FinchFactor Rebrands as futurefactor

FinchFactor today announces its rebrand as futurefactor, refining its proposition to reflect significant changes in the industry. The futurefactor leadership team has also expanded, with Nick Bailey as creative partner and CEO and Sarah Taylor as client partner joining Kerrie Finch, founding partner and president.

futurefactor, headquartered in Amsterdam with offices in London and Los Angeles, will build on its decade-long legacy of helping creative companies, tech innovators and ambitious brands be the best version of themselves. Through communications strategy, content and PR, the 20-strong business future-proofs brands for the coming earned era. 

Founding partner, Kerrie Finch, said: “Media platforms and the rules of engagement for businesses have all transformed dramatically in the last ten years. So have we. The stars have aligned to evolve the company into a new era communications business. One anchored by 20 years’ digital creative know-how and a combined 40 years of proven PR excellence. It’s a testament to the strength of our partnership that the name above the door is changing.”

“I’ve known both Kerrie and Sarah for over ten years and have observed the growth and evolution of FinchFactor with respect and admiration,” says creative partner & CEO, Nick Bailey, who met the team as a client when heading up AKQA’s creative department. 

“As the world of communication has changed, the importance of an earned-first approach has increased. By uniting my creative innovation experience with Kerrie and Sarah’s stellar PR track record, we’re creating a new model communications company designed to make brands fit for the future.”

Client partner Sarah Taylor, who has worked with Kerrie Finch since 2004, cites creativity, purpose and a commitment to inclusion as futurefactor’s focus when it comes to protecting brands from disruption. She said: “It’s a no-brainer that trust and truth are being consistently undermined in today’s culture. The importance of earned attention in brand communication will only accelerate. We believe that in order to not just survive but thrive, brands need to authentically communicate a clearly articulated purpose, a culture of creativity, and a commitment to acceptance and inclusion.”

futurefactor will continue its partnerships with existing clients, including MediaMonks, Airbnb, General Mills, bunq, Happn, Framestore and TwentyFirstCenturyBrand as well as targeting ambitious brands looking for transformative change. 

Over a nine-year relationship, FinchFactor has been instrumental in building MediaMonks’ brand reputation. Reacting to the news of the re-brand and futurefactor’s launch, Wesley ter Haar, MediaMonks’ COO and executive director at S4 Capital Group, said: “After a decade of helping clients change their thinking, it's impressive to see futurefactor change their own and so boldly push their model and mode of operations. It's always exciting to see a partner push ahead as it'll help us do the same.”

Jonathan Mildenhall, co-founder and CEO of TwentyFirstCenturyBrand, said: “I have worked with futurefactor, formerly FinchFactor, for over five years now. Since we started working together we have done important work in many capacities over two very different companies - firstly Airbnb, and now more recently TwentyFirstCenturyBrand. No matter what we are working on the consistent truth with futurefactor is that they are a team of super smart, super kind folk who help me sort out complicated problems with creativity and impact. I can’t imagine a tomorrow where I don’t work with them.”