https://lbbonline.com/news/ site news https://lbbonline.com/news/clare-pickens-future-needs-friction Leo Australia's CEO writes the best work "comes from debate. Disagreement. Iteration. Experience. Judgement. Someone pushing an idea further. Someone else saying it isn’t good enough yet" https://lbbonline.com/news/clare-pickens-future-needs-friction

https://lbbonline.com/news/adriane-neshoda-the-directors-scoundrel The Scoundrel director writes of Sofia Coppola's mentorship, "Now, when doubt creeps in, I can remind myself that Sofia Coppola sees something within me" https://lbbonline.com/news/adriane-neshoda-the-directors-scoundrel

https://lbbonline.com/news/Stone-Dogs-Colour-Collective-Marty-Ellen-Pete-Mark-Holly-Duncan Bringing together a wide range of experience, perspectives, and styles, the Collective lets clients work with Stone Dogs to match the best colourists to their specific needs https://lbbonline.com/news/Stone-Dogs-Colour-Collective-Marty-Ellen-Pete-Mark-Holly-Duncan

https://lbbonline.com/news/target-christmas-holidays-ad-darcy-carden Created by Mythology and directed by ‘Hacks’ co-creator Lucia Aniello via hungryman, the retailer gives tenure to actor D’Arcy Carden as leader of its ‘Academy of Giftology’, a digital destination beyond its nine bilingual films https://lbbonline.com/news/target-christmas-holidays-ad-darcy-carden

https://lbbonline.com/news/whatnot-take-a-shopping-trip The New York Giants running back dives into live shows in campaign from CALLEN https://lbbonline.com/news/whatnot-take-a-shopping-trip

https://lbbonline.com/news/apple-music-finds-its-new-identity-in-the-sound-of-music-itself Developed withTBWA\Media Arts Lab, Fred again.. and NEST Acoustics, Apple Music’s new visual identity turns sound waves into a distinctive brand mark, bringing music to the heart of how the platform looks, moves and sounds https://lbbonline.com/news/apple-music-finds-its-new-identity-in-the-sound-of-music-itself

https://lbbonline.com/news/rove-launches-new-brand-identity-and-website-signs-ashley-mckim-consulting After nearly a decade of work for Google, Spotify, Disney, Toyota, Converse and NOBULL, the studio doubles down on ROVE with a rebrand that reflects everything it has grown into https://lbbonline.com/news/rove-launches-new-brand-identity-and-website-signs-ashley-mckim-consulting

https://lbbonline.com/news/how-can-we-set-boundaries-in-ai-production-true-gent-jordan-brady Director and founder of True Gent, Jordan Brady, speaks with LBB about why setting milestones and timelines in AI preparation and production helps jobs to reduce last-minute changes and protect the creative idea https://lbbonline.com/news/how-can-we-set-boundaries-in-ai-production-true-gent-jordan-brady

https://lbbonline.com/news/synthesia-ai-sci-fi-stink AI video platform Synthesia, teams up with Stink and director BLOK for debut campaign where Sci-fi clones are the villains https://lbbonline.com/news/synthesia-ai-sci-fi-stink

https://lbbonline.com/news/cinematographer-colourist-jack-caswell-creative-outpost Creative Outpost's senior colourist discusses how his journey from cinematographer to colourist has shaped his distinctive approach to grading https://lbbonline.com/news/cinematographer-colourist-jack-caswell-creative-outpost

https://lbbonline.com/news/tada-delivery-doorbell-footage-late-hours-campaign ISLA campaign uses real security camera and doorbell footage to reveal an unexpected reality: when other delivery apps stop operating late at night, their riders keep delivering cold beer for TaDa Delivery https://lbbonline.com/news/tada-delivery-doorbell-footage-late-hours-campaign

https://lbbonline.com/news/chopstix-appoints-wpp-media-s-mindshare-to-support-expansion The partnership will support the Pan-Asian QSR brand’s continued expansion, with a focus on localised media strategy and new restaurant openings https://lbbonline.com/news/chopstix-appoints-wpp-media-s-mindshare-to-support-expansion

https://lbbonline.com/news/doctors-without-borders-fragrance-ads-humanitarian-medical-aid Germany-wide campaign from Mediaplus reimagines fragrance advertising, transforming scent sachets into the smell of disinfectant https://lbbonline.com/news/doctors-without-borders-fragrance-ads-humanitarian-medical-aid

https://lbbonline.com/news/partizan-hot-icarus-spider-man-bmw Created in collaboration with Jung von Matt Hamburg, the film brings a superhero down to earth, literally https://lbbonline.com/news/partizan-hot-icarus-spider-man-bmw

https://lbbonline.com/news/google-cossette-pixel-in-the-clutch-scottie-barnes-jack-armstrong Cossette campaign brings the spirit of basketball commentary to everyday scenarios showing how Google Pixel 11’s next-generation features https://lbbonline.com/news/google-cossette-pixel-in-the-clutch-scottie-barnes-jack-armstrong

https://lbbonline.com/news/keep-right-to-work-checks-software-as-a-service As of October right-to-work checks have changed in the UK to cover freelancers, but KEEP’s latest software development allows them to be carried out in minutes https://lbbonline.com/news/keep-right-to-work-checks-software-as-a-service

https://lbbonline.com/news/decoding-the-human-ethos-in-brand-architecture Olivia Brooks Allan, chief client officer at Nteractive explores why building exceptional brand experiences starts with getting the people, culture and chemistry right and why sometimes, slowing down is the key to moving forward https://lbbonline.com/news/decoding-the-human-ethos-in-brand-architecture

https://lbbonline.com/news/iris-london-joe-goulcher-social-pr-creative-director Former Publicis creative leader joins to strengthen the agency's social and PR creative offering https://lbbonline.com/news/iris-london-joe-goulcher-social-pr-creative-director

https://lbbonline.com/news/residence-network-b-corp-buck-its-nice-that-acronym-ok-cool Residence COO Madison Wharton on navigating different environmental standards across global offices, rethinking pay and freelance relationships, and the benefits of certification for clients https://lbbonline.com/news/residence-network-b-corp-buck-its-nice-that-acronym-ok-cool

https://lbbonline.com/news/tbwa-backslash-research-cultural-flex New Becoming Uninfluenced report finds consumers are growing sceptical of mass popularity, challenging brands to rethink how they earn cultural relevance https://lbbonline.com/news/tbwa-backslash-research-cultural-flex