Portuguese agency picks up a wealth of awards at LIAF and M&P Marketing Awards Agency of the Year, as FCB group is awarded LIAF Network of the Year
Last week FCB were crowned Network of the Year at the LIAF Awards.
The Lisbon International Advertising Festival Awards is a global recognition of advertising creativity based in Portugal. FCB Lisboa won silver and bronze awards for their work on “Cobblestone Riders” for Fuel TV in the Activation Branded Content, Product Design, Self Promotion (Film), Creative Innovation and Self Promotion (Promo/Activation) categories, as well as bronze awards for “The Furmacy” for Royal Canin for Guerrilla Marketing and Indoor, and “Illustration for Hangman” for ACA-M.
FCB Seoul and FCB Africa also took home awards for “Taste It With Your Ears” for Ritz Crackers and “A War of Words – Anniversary Forgotten” for Netflorist, respectively.
CEO & CCO Edson Athayde said, “Being the most awarded agency at this particular festival gives us a sense of double happiness: first, because a high-profile international jury once again recognised our work; secondly, because this happened in our city, in our country, which of course strengthens our prominent position. For us this is what really matters – to be a synonym of creative excellence and leadership.”
Earlier this week, FCB Lisboa also picked up Agency of the Year at the M&P Marketing Awards. The awards, promoted by the newspaper Meios & Publicidade, aim to distinguish the best marketing, advertising and communication strategies throughout Portugal. The accolade is given annually and honors the creative agency that obtains the most points in both award wins and shortlist entries.
Two of the agency’s clients also picked up awards; Sports Newspaper of the Year was awarded to Record, and Economic Newspaper of the Year was awarded to Jornal de Negócios.
These awards build on a strong winning streak for FCB Lisboa, which recently won bronze at the CLIO Awards for FUEL TV’s “Cobblestone Riders,” and were the only agency in Portugal to pick up one of the much-coveted Lions from Cannes this year for their radio advert “Disclaimer,” for Harmony condoms. The FCB network picked up 42 awards worldwide.